AI meeting assistant SaaS business landed their first customers and raised their Seed investment using cold outreach
Dan Huru, CEO at MeetGeek
“We needed to quickly validate our product in front of several buyers, as we were raising our Seed round. The team took a very detailed approach to generating outbound meetings with a combination of personalized outreach at scale and creative outreach using video and images. We ended up having 50 meetings in the span of 2 months.”
MeetGeek case study
MeetGeek is an AI meeting assistant. It allows you to automagically video record, transcribe, summarize, and share key insights from every meeting. It’s used by C-suite to maximize meeting productivity, by Salespeople to extract sales call insights and train sales reps; HR teams and Recruiters use it to improve their hiring processes, and Marketing and CS gather customer pains to improve the product and communication.
MeetGeek had just launched from stealth and started to commercialize their product beyond their early adopters. In the world dominated by Conversational Intelligence, Revenue Intelligence, Interview Intelligence and AI transcription, Dan and his team had to find a way to validate if there was any demand for another tool to serve those categories.
To make things even spicier, the cash was running out and they needed to close their Seed round. Fast! That’s when Dan contracted our team to validate the demand on the market and help him sign up new customers using cold outreach.
After performing a thorough market and competitor research, the GTM Studio team has come up with several multichannel outbound campaigns (email + LinkedIn) across three different personas. We took a high quality-low volume approach with a lot of personalization and psychology.
We applied proven outreach methods like:
First line personalization ({{icebreaker}}}
- Personalizing at scale using variable fields {{product}}, {{previousCompanies}}, {{repName}}
- Video outreach
- Visuals
In just 8 weeks, the campaigns collectively contacted over 300 decision makers, got 80+ replies, and Dan was able to present MeetGeek to over 50 people.
These campaigns resulted in more than just clients. As the MeetGeek team was in the middle of fundraising and proving to their future investors that their product will make a lot of money, they used these conversations to gather insights and intel on competitors, to understand the demand better and to plan their product roadmap in accordance.
They ended up closing a 500,000-euro investment round in the following weeks.
Check out Meetgeek for yourself.